Mobility as a Service: why bundling transport wins

This white paper examines the Mobility as a Service model through the lens of emerging markets, with a particular focus on African cities. While MaaS has gained traction in Europe and Asia, its application in Africa requires a fundamentally different approach due to infrastructure gaps, payment ecosystem diversity, and the dominance of informal transport. The paper argues that bundling transport modes into a single platform is not just convenient — it is economically inevitable. Cities that adopt MaaS frameworks see measurable improvements in ridership, revenue collection, and urban planning data quality.